Clarks shoes is one of the most popular brands in the UK for parents, and this is emphasised on the website’s homepage. As soon as you visit, there is a large photo of school children, making it clear that this is the place to visit for school shoes.
As you scroll down, there are plenty of images of all the other shoes available. Some people may miss these if they are fixated on the larger image of children. However, the shoe images do make navigation much easier. There is also a small menu bar that helps people navigate by need: women, men, girls, boys and originals.
Right at the top also helps to navigate by need and makes the search bar clear. While the free delivery option and next day delivery price are clearly displayed, the site doesn’t make the contact number clear. It relies on people wanting to visit a local store instead. In fact, the contact page is buried in the middle of other links at the very bottom, and is very small to read. This could alienate the main users of the site: parents of children.
Even the ability to deliver overseas is hidden in the many links at the bottom. The good news is that it is possible to buy Clarks shoes abroad. Choose the delivery method that suits your requirements. There’s Next day or Saturday delivery available for an additional charge or free delivery when you spend over £50 with free returns.