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Prettylittlething.com Shoppers Review

Pretty Little Thing review image
Two models showing off Pretty Little Thing dresses

Pretty Little Thing uses a pop-up right at the start, but this is one of the most useful types of pop-ups. Rather than getting people to sign up to newsletters, the site wants to find out where a user is located. Clicking on a flag will help to direct a user to the local site, this also changes the prices in their own currency.

Once you get past the location setting, there is the benefit of a clear homepage. The site uses plenty of images to share what is on offer and help someone find the clothing items they need, whether it be for a night out or casual beachwear. There is also a clear search bar at the top to find just what you need to use.

Offers on various products are very clear, including the offer of a student discount. It makes it clear that the site is mainly for younger shoppers, encouraging them to act on instinct and feelings. Right at the top is a countdown for when the next offer ends.

The menu guides shoppers to the most relevent parts of the online store. The footer menu takes you to delivery information pages, the student discount page and mandatory terms, privacy and cookie policy pages.

PrettyLittleThing offer a secure shopping experience and offer lots of options to get social through channels such as Facebook and Instagram.