Prettylittlething.com Shoppers Review
Pretty Little Thing uses a pop-up right at the start, but this is one of the most useful types of pop-ups. Rather than getting people to sign up to newsletters, the site wants to find out where a user is located. Clicking on a flag will help to direct a user to the local site, this also changes the prices in their own currency.
Once you get past the location setting, there is the benefit of a clear homepage. The site uses plenty of images to share what is on offer and help someone find the clothing items they need, whether it be for a night out or casual beachwear. There is also a clear search bar at the top to find just what you need to use.
Offers on various products are very clear, including the offer of a student discount. It makes it clear that the site is mainly for younger shoppers, encouraging them to act on instinct and feelings. Right at the top is a countdown for when the next offer ends.
PrettyLittleThing offer a secure shopping experience and offer lots of options to get social through channels such as Facebook and Instagram.