Missselfridge.com Review
Rather than asking users to tell the site where they are, MissSelfridge.co.uk is able to use technology. Right at the top it displays the country location flag, which indicates that the site is able to deliver there. If this is wrong, you’re able to change it. This is when the pop-up shows, making it clear that the site will delivery to more than 100 countries and then allows you to select your destination. It really makes the whole process user-friendly.
The homepage incorporates a lot of white space, and uses images to make it easier to navigate around. While this focuses on night and day wear in most cases, there is also a clear menu bar at the top to focus on specific clothing items. The search bar is also very clear, making it very easy to find just what you need.
Rather than using a lot of words, the site prefers images. For older generations this may be harder to navigate around, but the site focuses on its target market, who will likely know the location and login symbols. The bottom of the site reiterates the target, through the clear indication of a student discount available and the social media buttons. The downside is the Contact section gets buried underneath all this in the bottom menu bar.
Free standard home delivery is available depending on a minimum spend requirement or free next day if you spend a little more. You can collect free from a local store in 3-7 working days.