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About Boy London

BOY London first opened its doors in 1976 with the vision of Stephane Raynor at the helm. Since then, it has become a renowned fashion label, highly respected for its bold and captivating designs that make a statement within youth culture and subcultures alike.

The brand was initially driven by punk influences, which can be seen in their revolutionary collections that pushed boundaries with daring phrases and images that were not accepted by mainstream society back then.

For nearly four decades, BOY London has been a hallmark of the New Romantic scene, bridging the gap between bold fashion statements and exciting rebellion.

Its unique style is loved by stars like Madonna, Boy George and Rihanna and appreciated by trend-setters looking for something special. With its effortless appeal, BOY London continues to be an iconic symbol of fashion!