If you’re going to start off with a baby themed webstore then this is how you would want it to look. With soft tones, gentle transitions and beautiful images it gives off a loving, motherly feel that attracts you to the products and just the overall brand look.
The main view of the homepage is dominated with a large high-res sleeping baby image covered in a muslin blanket, which is after-all one of the main product lines. A link taking users straight to the main store is overlaid on the image giving shoppers a no-hassle way of going directly to the products. Scrolling further down the page this reveals a selection of product collection choices and a video which is a step-by-step guide on how to swaddle a baby in the correct way, I guess a product help guide which will help to keep shoppers interested and offers a little interaction and useful content.
Moving onto the shop,which starts at the ‘new arrival’ category direct from the homepage link. The left hand drop down menu gives other category options by clicking on the shop link on the top, left hand side of the page. I’ll pick the swaddle page to take me through the buying process, choosing the classic swaddles 3 pack. The product detail page includes a large high quality image, detailed description, washing advice and other useful information including size. There’s also a picture of the products in the retail packaging which gives a good indication of how you will receive the product when buying online.
The basket gives a breakdown of the product price including any discounts plus the shipping costs. Add a discount code by clicking the link above the basket details column this will reveal a text field to enter your code. I added an example below.
Free shipping to Europe is available subject to a minimum order cost. The FAQ section tells you that payment is accepted by debit or credit card, there’s no mention of Paypal or other checkout methods. Contact details are available from the bottom menu and includes the USA and UK addresses, customer service telephone and email plus lots of regional contact email addresses for Europe, very comprehensive. The site is protected by a security certificate giving users peace of mind when shopping online.
Aden and Anais also have a blog packed with product and parenting tips and ideas.
Aden and Anais Top Discounts
|Deal||Up to 25% off Sale Orders||25%|
|Deal||Free Delivery on Orders Over £75||Free Delivery|
|Deal||Swaddles from £15||Low Price|
|Deal||Disney Themed Muslin from £21||Low Price|